About Rhonda Cosentino Photography

Rhonda Cosentino

1283 Russwood Road • Memphis, TN  38122 • (901) 619-3461 • rc@cosentinophoto.com • www.cosentinophoto.com

Highly collaborative, results oriented commercial and advertising photographer focused on providing visual solutions that meet client business needs. Proven success in managing all creative and technical phases of studio and location shoots. Especially adept at quickly troubleshooting and creatively resolving challenges that arise in complex shooting situations.

Areas of Expertise
Commercial, advertising, architectural, food, catalog, industrial, and editorial
Color and b/w digital and conventional shooting and processing in all formats
Digital post-production
Studio and location lighting techniques
Food styling
Keywording and archiving for searchable image database
Software - Adobe Camera Raw, Adobe Photoshop, Lightroom 5, On One Suite Plug-ins, Nik software, monitor & print color calibration software and hardware, Silverfast scanning software.

Professional Experience

University of Memphis, Memphis, TN
University Photographer    2010 - Current
Provide photography for the University of Memphis President and the Department of Marketing, Communications, and Public Relations.
Develop visual concepts and provide images for print and web advertising.
Manage multiple photography projects simultaneously and edit photos for proper/appropriate usage.
Organize, archive, keyword and distribute photography from all photo shoots to the appropriate parties.
Rhonda Cosentino Photography, Memphis, TN    2000 - Current
Provide professional commercial and advertising photography to local and international organizations in a variety of industries including manufacturing, retail, food & beverage, industrial, and transportation.
Hire and manage teams of professionals (photographers, set stylists, set designers, assistants, and graphic artists) to produce print and internet-ready images.
Consult with clients to identify photography needs and determine feasibility of bringing photography in-house (including cost/benefit analysis, strategies to improve efficiency, and recommendations and pricing for required equipment and software.)
Manage all aspects of studio business.
Selected Clients: International Paper, FedEx, Thyssen Krupp, Smith & Nephew, CBK, Yardley of London, Kele, Inc., Thomas & Betts, Catherines, Brodix Inc., National Geographic.

Chip Pankey Photography, Memphis, TN    1996-1999
Provided commercial and advertising photography and B/W and E6 color processing and printing.
Provided visual images for marketing campaign for International Paper, which won Memphis ADDY award and Memphis Best of Show ADDY award.
Provided visual images for Memphis Zoo annual fundraiser, which won 6 Memphis ADDYs and one Memphis Best of Show ADDY award.

DCR Graphics, Memphis, TN     1989 – 1996
Studio Photographer
Provided digital photography using Leaf digital back and Fuji GX67.
Worked closely with pre-press team to provide digital imagery in the appropriate color space and tonal values for printing.
Combined concepting and photography to present creative visual solutions to clients.

Education and Awards
Louisiana Tech University, BFA, Photography • NAPP, PPA
25 ADDYs and 7 Memphis ADDY Best of Show awards